These textures were created to complement the four icons. Learn more about unit and department logos here. The vertical line dividing “UNC” and the unit or department name may fall inside the clear space. Money markets do not make money. These groups can create their own unique logo, which can be paired with the main UNC logo or Hussman logo when appropriate. C A R O L I N A P H A R M A C Y 20 Icons. The University of North Carolina at Chapel Hill employs a strong visual guideline policy in order to create continuity between various University institutions, and because “consistent use of the identity enhances the world’s recognition of who we are and visually reinforces our reputation for quality and leadership.” (UNC Creative, UNC Branding and Visual Identity Guidelines) https://www.med.unc.edu/intranet/public-affairs-marketing/logos-and-branding PowerPoint presentations for conference presentations or Word documents not saved as a PDF), acceptable font alternatives are: The icons below represent the aforementioned brand pillars. Educating the WholeWe recognize that learning is dependent on the well-being of children, their families, and their communities. The company's filing status is listed as Current-Active and its File Number is 0503240. Campaign Toolkit We've shared a wealth of assets to help you create on-brand Campaign communications — and drive NC State to Think and Do the Extraordinary. The logo has horizontal and vertical versions, each of which should be reproduced using high-resolution digital artwork. Our faculty members generate knowledge across fields to improve teaching and learning. In most cases, tone words do not appear in publications produced by the School. The elements outlined in the following pages represent the university's commitment to a unified brand identity that serves as a visual representation of our … That will open a separate window with the full-size image. A brand is a perception of an organization by its audience. At the core of the Propel the World message is people. The typeface Avenir has been chosen to be the lead with all brand messaging for UNC Research including headlines and display copy. It’s more than just an organization’s logo or logotype or graphic identity. The University of North Carolina at Charlotte identity consists of a family of logos and the official University colors. As the primary graphic identity for the office, the logo should appear on all communications including: brochures, stationery, business cards, flyers, newsletters, and websites. Le Monde Livre performs exceptionally well at headline and display sizes paired with Acumin Pro. Dissolved and its File Number is 1505532. Rocket ships do not get to space. By creating a strong and dynamic brand, the UNC School of Education will help to shape the way people perceive it — how they think and feel — for the better. Le Monde Livre is available through Adobe Fonts; all University of North Carolina at Chapel Hill employees have access to these fonts through an Adobe Creative Cloud license available through ITS. Primary Usage: Headers Secondary Usage: Subheaders Weights: Medium, Medium Oblique, Heavy, & Black It is an essential part of any identity package. Taking the brand strategy and tone words into account, the creative work was built upon the following rationale: In all we do at the UNC School of Education, we advance our world through teaching, research, and service always with people in mind. A brand message is the primary value proposition of an organization’s services or products. We must also convey how our community stands apart from that of our peers. It should be used in ALL marketing and communications materials. Download will start automatically. While the core values and inherent truths of the School have not changed since its inception, a new sense of place must be established along with a compelling narrative that supports the University’s priorities for the future. In the case of a university or a school within it, a brand is what students, prospective students, faculty and staff members, peers, and members of the public think and feel, and how they respond, when they hear the school’s name. UNC Hussman School of Journalism and Media logos. If featuring a faculty member who conducts research with colleagues across campus, you could consider using either the Collaborating for the Greater Good icon or the Advancing Knowledge, Driving Innovation icon. The sans serif font is meant to visually convey a modern, sleek design that positions the School as a leader across education-related fields. When using the UNC School of Education logo, it is not necessary to also include the University of North Carolina at Chapel Hill logo. Audience members should feel inspired and compelled to take action, whether that’s learning more, joining the School for an event or a degree program, or making a gift. Carolina BluePMS 542 CCMYK // 60, 19, 1, 4RGB // Hex // #, Athletics NavyPMS 2767 CCMYK // 100, 90, 10, 77RGB // 19, 41, 75Hex // #13294b, Light GrayPMS 429 CCMYK // 21, 11, 9, 23RGB //Hex // #, WhitePMS Opaque WhiteCMYK // 0, 0, 0, 0RGB // 255, 255, 255Hex // #ffffff, YellowPMS Process YellowCMYK // 0, 0, 100, 0RGB // 255, 242, 0Hex // #fff200. A logo connects the brand to all forms of communication. We developed the guidelines on this site to give the Carolina community a recognizable and consistent visual style and voice, while allowing individual units within our University to tell their own unique stories. brand identity and our connection to UNC. The UNC School of Education voice should be aspirational and inspirational. What is a brand? High-Resolution UNC School of Education LogosIf you need a higher resolution version of these logos for print use, click on the links below to download a .zip folder of .eps files. Avenir. We are the award-winning in-house design agency for the University of North Carolina at Chapel Hill, specializing in creative strategy, branding and a full range of design. With varying weights, this font, particularly the Extra Demi and Bold weights, is an excellent choice for headlines in print and digital. University Branding and Identity Guidelines. The pattern is a box grid made out of diamond shapes. UNC Research also has an extended color palette, perfect if more colors are needed and also to differentiate the unit from other sections of campus. When using individual icons, please choose the icon that most closely aligns with the subject it accompanies. By being intentional in how we apply our logos, colors, typefaces, icons, illustrations, photography and voice, we create a consistent experience and provide more meaningful guidance to those who interact with us. We build their minds, spirits, and resolve to make the world a better place. In 2016 — after more than 130 years in existence — the UNC School of Education sought to reassess its mission and understand its brand within a new and politically-charged landscape. It helps bring consistancy to the department and can used in various forms, such as on print or web. It should be noted that the elements and uses in this guide are fluid and flexible. The pattern is allowed in any of the official UNC Research branding colors, but is mainly displayed in Carolina blue on white. Using it correctly and consistently enhances all audience members’ recognition of the School and University. This logo, or a University unit or department logo, should be used on all communications materials. For example, if featuring a student in the Human Development and Family Studies program, you could consider using either the Empowering Leaders of Tomorrow icon or Educating the Whole icon. Identity Branding, Inc. is a North Carolina Business Corporation filed on August 17, 1999. University Colors They can be used as an overlay on entire compositions or to treat specific elements such as typography or photography. This time around, UNC Health hired a firm in Colorado called Monigle. The message communicates what the brand is and what separates it from competitors. Empowering Leaders of TomorrowWe empower educators and scholars to lead; to think creatively, act with passion, and strive for excellence and equity for all. The UNC School of Education logo may not be altered in any way. Writing style refers to a writer’s unique voice or application of language to convey a specific experience, tone or mood. To acquire Adobe Creative Cloud, visit software.sites.unc.edu/adobe. “The subtle updates honor the brand equity their athletic identity has built over decades and further reinforces the brand for the next generation of Tar Heels.” To complement the primary colors of Carolina Blue and white, all 28 sports will have Navy blue, black and metallic silver included in a secondary color palette. The addition of gray as a primary color modernizes and connects the Un… As the nation’s first public university and one of the world’s leading research institutions, the University of North Carolina at Chapel Hill has a highly visible identity that continually evolves. To maintain a consistent, high-quality University Brand, Strategic Communications has produced these brand guidelines to ensure adherence to the UNCSA logo. The UNC School of Education logo is essential to the School’s — and University’s — visual identity. The official UNC Charlotte mark conveys a … However, any changes will be reviewed and assessed to ensure there is always standard usage. University Communications seeks to provide resources and support for campus communications and marketing efforts through the establishment of Brand Identity Standards which provide a blueprint of guidelines and best practices for using official University materials. Logos. Le Monde Livre works beautifully for book and magazine typography, originally designed for French newspaper Le Monde. Our students, across degree programs, gain knowledge and skills grounded in research and practice to lead and to create positive impact for learners. This guide will serve as a resource for implementation of this brand. Both the horizontal and vertical formats of the UNC Global unit logo are available in four color options: Carolina Blue and black, all Carolina Blue, all black, and all white. The Registered Agent on file for this company is Krumroy, Robert E and is located at 3300 Battleground Avenue Ste … Advancing Knowledge, Driving InnovationWe produce cutting-edge knowledge, and pursue innovative, research-based solutions to the most pressing problems of educational theory, practice, programs, and policy in North Carolina, the nation, and beyond. UNCW's Brand Identity Guide (BIG) The Office of University Relations is pleased to present these branding-related best practices for UNCW's faculty and staff to help maximize the effectiveness and consistency of university messaging. For assistance with branding and identity, please contact Morgan Ellis at morgan_ellis@unc.edu. Carroll Hall Banners. The UNC School of Education logo comes in four different colors: Carolina Blue and black, Carolina Blue, black, and white. People propel our world, and we propel people. These logo marks may only be used if the formal school or unit logo appears elsewhere. Use the drop shadow version sparingly. The Charlotte 49ers, UNC Charlotte’s Division I intercollegiate athletics program, unveiled a highly anticipated new brand identity that is expected to become a rallying point for all of Niner Nation and the broader Charlotte community. Project. Consistency drives impact and recall. At once, this serif font is both classic and contemporary. Be mindful and attempt to avoid excessive texturing and contrast, utilization of these elements should always be balanced and purposeful. University Branding and Identity Guidelines. As with the icons, choose the texture that most closely aligns with the content. Notably, the UNC School of Education is home to 20,000 alumni, making it the third-largest alumni base at the University of North Carolina at Chapel Hill. UNCG’s brand platform is comprised of three pillars: For these reasons, we proudly say: UNC Greensboro creates remarkable real-world impact, every day. The visual identity of the university is a key component of the University’s brand and shall be managed with consistency and discipline across all communications materials. In 2018, gray was elevated from a supporting color to a primary color. The organizational structure, program offerings, research initiatives and interdisciplinary relationships have adapted with changing times and environment, and a new message was needed to best articulate the School’s story and how it appeals to a variety of audiences. The structured nature of these textures reflect the structured and foundational nature of education; some textures however appear more organic, nodding to the creativity required by the work of the School. The Innovate Carolina brand identity guide will help you understand the fundamentals of our brand and how to express it in your work. From the discovery process, four distinct ideas emerged in all conversations with stakeholders. Using the logo consistently will enhance the recognition of the University by all audiences. A logo is a symbol or other design that represents an organization or brand. As the nation’s first public university and one of the world’s leading research institutions, the University of North Carolina at Chapel Hill has a highly visible identity that continually evolves. Please only download these files if you are familiar using .eps files. Presses do not print books. Appropriate clear space must be maintained on all sides of the logo. Those four ideas provide the foundation for our work. The company's filing status is listed as Admin. At the UNC School of Education, we Propel the World. These words should guide the emotions and ideas conveyed in all communications. We must communicate the difference our work makes in the lives of our students and of learners around the world. GET STARTED . Acumin Pro is a versatile sans-serif typeface family that is equally at home in text and headline settings. It is designed to serve as an evolution of an already iconic identity and position the brand for the future. These icons do not have to travel as a set, but when they do, they should remain in the order above. It should be used in ALL marketing and communications materials. Clear Space RequirementsTo ensure the integrity and visual impact of the logo, the appropriate “clear space” must be maintained on all sides. They should be subtle and act as a supporting element. Spotlight Branding & Identity, LLC is a North Carolina Domestic Limited-Liability Company filed On March 18, 2016. Visual Assets Overview The following guidelines have been established to define the approved representation of UNC Greensboro. The logo should not be manipulated in any way.Avoid using secondary logos with the official logo, as itcreates confusion and dilutes the goal of creating a common, mutually reinforced image. The palette is bright and eye catching, but was also created to flow nicely with the University’s official color palette. Consistent use of the identity enhances recognition of who we are and visually reinforces our reputation for quality and leadership. Click the links below to download portable network graphic (png) files for official SILS logos. It is available through Adobe Fonts; all University of North Carolina at Chapel Hill employees have access to these fonts through an Adobe Creative Cloud license available through ITS. When using a white logo on either a Carolina Blue or Athletics Navy background, you may use a logotype that incorporates a drop shadow effect unless it distracts from the overall use of the design. Communication & Marketing UNC Asheville Communication & Marketing is your on-campus resource for content creation, event and program promotion, and strategic communication. This includes proper reproduction and display of all visual assets (including logos, […] The brand of an organization—as represented by specific images and words intended to signify implicit values, ideas and personality—represents a particular experience or impression. Inspired by the selection of the daisy as the official school flower in 1893, the first school colors were gold and white. Within this logotype, the “O” within the word “propel” is meant to visually convey the world, and the “O” within the word “world” is meant to visually convey a pair of hands guiding or “propelling” the world. Branding Every communication, print or electronic, sent out by the university reflects the character of this institution. © 2021 The University of North Carolina at Chapel Hill. Editorial style refers to a set of guidelines used by writers and editors to ensure that language is clear, consistent and effective. Le Monde Livre is not meant to be used at sizes under 11 pts. From media relations and news releases to photo, video, and social media, our team helps you define your target audiences, determine your key messages, and assess your most effective communication platforms to […] Logos and Branding The University of North Carolina at Chapel Hill introduced new a new logo design for all schools, departments, and affiliated units in January 2018. Equipped to succeed in their professions, our graduates also emerge as leaders in their institutions and communities, and mindfully contribute toward continually improving and transforming them. In the images below the white logo appears on a black background for easier viewing but has a transparent background when downloaded. Instruments do not make music. The primary University colors are gold, white, navy blue, and gray. Using it correctly and consistently enhances all audience members’ recognition of the School and University. A sub-brand is a unique but complementary set of visual identity assets, such as a logo or color palette, that represents a distinct group that exists as part of a larger entity. Collaborating for the Greater GoodWe seek productive and meaningful partnerships across disciplinary and institutional boundaries, working with stakeholders within and beyond formal institutions of education. This logotype was developed specifically to reflect the School’s work. And our alumni carry this knowledge and commitment to people into their classrooms, schools, and beyond. We strive to help all people learn better and to equip educators with the tools necessary to teach better. Though for the School of Education’s purposes, it should not be used in headlines. From left to right, the above icons represent the following pillars: Educating the Whole, Empowering Leaders of Tomorrow, Collaborating for the Greater Good, and Advancing Knowledge, Driving Innovation. These guidelines describe essential elements along with basic instruction on how to use them. The updated Carolina Brand Identity System honors UNC tradition while bringing a contemporary edge to the brand, making it timeless and distinct. In 1987, navy blue was added to provide better visual contrast to publications, merchandise, and athletic uniforms. We developed the guidelines on this site to give the Carolina community a recognizable and consistent visual style and voice, while allowing individual units within our University … UNC School of Education tone words are: InspiredOf extraordinary quality as if arising from some external creative impulse, DynamicConstant innovation, Diverse, Energetic, Multi-faceted, Ever-evolving, SharpIntentional, Keen intellect, Focused, With HeartDeep awareness of people’s needs, Caring, Embracive, Compassionate. Welcome to Carolina -- a community where students challenge each other to be better together than any of them could be individually. This modern feel is especially appropriate as it reflects the cutting-edge work produced by School faculty and graduate students. If the content contains multiple pillars, incorporate the texture with all icons or incorporate a single texture and a differing icon. This has been carefully selected to best represent the brand image and must be used to retain consistency. Introduction Our visual identity serves to position UNC Research as a leading public research university. Acumin Pro is especially suitable for use in information design and anywhere a clean, modern aesthetic is needed. We must show how the work of our scholars affects people beyond Chapel Hill, how our alumni succeed once they leave our hallways and how our supporters create opportunities for faculty members and students to make impact in education. They can be colorized using the secondary color palette. Specifically, where “x” is equal to the height of the Old Well icon, there must be a minimum of 1/2 the distance “x” between the outside edge of the logo and any other page element, including the edge of the page. Our brand is the sum of everything we do — from solution-driven education, research and scholarship to the work that supports and sustains our efforts in the classroom and the lab. Following these guidelines will help create consistency and increase recognition of the brand — amplifying the UNC School of Education’s voice and increasing its visibility. BRAND 8 BRANDING AND IDENTITY GUIDELINES University Logo The University of North Carolina at Chapel Hill logo is the keystone of our visual identity. For users without access to Adobe Creative Cloud or who are creating documents to be shared on a different machine (e.g. After a thorough discovery process by 160over90 — a Philadelphia-based creative agency that led the creative and branding efforts for the University of North Carolina at Chapel Hill’s comprehensive fundraising campaign “For All Kind: the Campaign for Carolina” — which included on-site interviews and a review of publications and creative materials, several messages, themes, and our brand emerged. Le Monde Livre (serif)The primary headline font for the UNC School of Education is Le Monde Livre, a font based on Le Monde Journal. Always use a high-resolution digital version of the logo. Our UNC Kenan-Flagler Branding Guide (PDF) provides a resource for implementation of UNC Kenan-Flagler’s brand for designers and developers working in both digital and print applications. The Registered Agent on file for this company is Reynolds, Melissa and is located at 7311 Great Laurel Drive, Raleigh, NC 27616-3321. A well-educated, diverse, and empowered public is key to addressing social inequities and injustices; promoting and supporting the health and wellbeing of all; and ensuring the competitiveness and prosperity of our state and nation. With a focus on underprivileged and underserved communities, we seek work with educators, parents, schools, communities, and beyond, in partnership with other UNC-Chapel Hill units, to empower learners and communities to thrive. The branding and identity guidelines are based on this discovery work. To use these logos, click on the image below. The following pages describe essential elements of the brand, basic instruction on how to use those elements and the rationale for the brand. Textures are used to add depth to the brand. People make all of these things possible. The UNC School of Education logo is essential to the School’s — and University’s — visual identity. The logotype should only be used in one of four colors: Carolina Blue,Athletics Navy, black, or white. Right-click on that image to save it to your computer. Acumin Pro (san serif)Acumin Pro is the font used for secondary headlines and body copy. Hussman School of Journalism and Media . The UNC Research pattern is an important branding element for the department. Color photography is used to showcase the real world impact of the UNC Eshelman School of Events, studies, campus-wide initiatives, revenue makers, groups funded outside of the University and student groups are outside of this system and will not have a unit logo or department logo. For legibility, if the grid is the background for type or either the UNC Research logo or UNC official logo, opacity of the grid will be dro… The timelessness of this font embodies that same characteristic in education. Official UNC School of Education fonts — Le Monde Livre (serif) and Acumin Pro (san serif) — are available for free with a license for Adobe Creative Cloud. Whether the University or a department, the unifying components are important for a consistent University brand. The Propel the World logotype, like the UNC School of Education logo, helps to enhance the School’s visual identity. UNC School of Education Brand Guidelines (PDF), Learn more about unit and department logos here. Icons should primarily be used in yellow, but can also be used in any of the branded colors. This brand lives within the larger brand of the University of North Carolina at Chapel Hill, but features elements that distinguish it from other schools on campus and other schools of education across the U.S. The Marketing Concentration from MBA@UNC explores online how global marketing strategies can impact major brands in this new digital consumer era. Case Study.
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